Fidia has started the promotion and the distribution of the Halykoo product line in Italy. HalyKoo is the first line of pediatric healthcare products offering, under only one umbrella brand, tailor-made therapeutic solutions for children’s health and wellbeing since newborns in the major therapeutic categories.
Halykoo brand, designed and developed by the Swiss company APR, innovates the market of pediatric self-care as it aims to transform child care-giving in a peaceful, simple and safe time of relation between mother and kid, getting parents’ confidence and smiling babies.
HalyKoo is the first and only OTC baby healthcare brand to match formulations specifically tailored to each of the unique ages and stages of a child’s growth with smart, state-of-the-art delivery systems that simplify use for parents and provide effective and totally safe relief for babies and young children in the four major therapeutic categories. This combination of easeful delivery and effective use drives the overall brand vision of reducing the drama parents experience in treating their children.
Thanks to Halykoo, Fidia enters officially the pediatric healthcare market reinforcing and integrating its personal care product portfolio in the pharmaceutical channel where it is well-known for skin and mucosa health treatment options.
Halykoo brand will be advertised to the potential target, mothers and parents, thanks to a national campaign starting this month, as well as it will be introduced to pharmacists and pediatricians through local promotional activities.
From now on Italian parents have a new strong ally to support and enjoy a happier and more peaceful care giving!